The truth about Tencel, Austria and Funnel Necks

Since mentioning it in my article on the eco-friendly Conscious Collection by H&M, the mysterious Tencel used to fake leather/suede/silk has kept me wondering where it came from…

Tencel is the brand name for Lyocell and it is manufactured by Lenzing AG, in Austria. Here’s Austria:  (who would have thought you’d learn that here, huh?)

No Kidding, Lyocell is a biodegradable and natural material created from wood pulp (mainly eucalyptus and bamboo – which luckily are sustainably managed in many parts of the world). It is often refered to as ‘eco-friendly’ because of such characteristics but also because the chemicals used to produce it can be recycled and used several times, thus avoiding great amounts of waste.

Now behold the gorgeous T by ALexander Wang Funnel Neck Anorak Top and other items of his collection made with Tencel, here. And coming soon an article on Funnel Neck Anorak Tops and the lethal fight that opposes them to Turtle Neck Tops and V Neck Tops in the wild Kingdom of Fashion…

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So long April…

GoingBrightGreen is finally reaching an end.

Today, I ate meat… NOT!

GoingBrightGreen is dead.


Thank you for reading it since its creation on December 18th 2010.

Farewell my friends…

and keep doing so because this is NOT OVER YET !!!



Credits: DailySquee


Lost souls swimming in a fish bowl

Today Tilikum, the infamous orca which killed its trainer at the Orlando SeaWorld in February 2010 will return to the exhibition basin, thus I want to take on this opportunity to raise awareness about the condition of sea mammals in SeaWorlds.

Tilikum was captured near Iceland in 1983 when it was around 2 years old. He was first kept at a Sealand in British Columbia, but after he was involved in an incident that resulted in the killing of a trainer, he was moved in emergency to the SeaWorld of Orlando. Tilikum is indeed a particularly HUGE orca; it is 6 meters long and weights about 6 tons. At the Orlando SeaWorld he was again involved in the death of a man who had illegally intruded its basin in 1999. Finally in 2010 it killed a third human being – its trainer, Dawn Blancheau an experienced woman of 40.

I think that the story of Tilikum – for how horrible they are – show what terrible consequences the captivity of such big animals can cause. These ocean giants are kept in  basins that equal the size of a bathtub to them and constantly ordered to do stupid tricks which exacerbates their frustration.

To echo this, I would like to recommend you a great movie: The Cove; which features the incredible story of Richard O’Barry who was the trainer on Flipper the Dolphin for most his life until he witnessed one of them deliberately stop breathing and let itself die (breathing is conscious action for dolphins). O’Barry then spent the rest of his life fighting the SeaWorld industry in a last attempt to purge his guilt.

This documentary will show you the other side of the SeaWorld exhibitions – the one that you would never imagine : the capture and trade of wild dolphins in the Bay of Taiji, Japan and the living conditions of marine animals in SeaWorlds. Richard O’Barry’s testimony sheds light on their sad and unfortunate fate : their food is injected with antibiotics to cure their stomach ulcers since they are so unhappy and upset. But all we see is the smile that nature so unjustly put on a dolphin’s face, which is but a shallow façade that hides incredible pain and despair.

Let’s make this stop. Spread the message and boycott SeaWorlds! For more info, the Cove Take Part website and the Sea Shepherd Conservation Society.


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She is the Salt of the Earth

Check out this amazing website:

Greenpeace is selling its legendary ship, the Rainbow Warrior, piece by piece, in order to finance a new one. Make sure to check out their amazing website and visit the online store where you can find all pieces of the ship. The beauty is being stripped down…

“She’s our eyes and our ears”

so make sure you pay her one last tribute – the introductory video is worth a look !

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Eating Animals

I have created a new category in this blog’s sidebar : Eating Animals.

This is but the first of a series of posts, it is not going to be investigation blogging but rather some snapshots of the book I am currently reading. So it’s going to be inspirational blogging 🙂

You see, I have started reading Jonathan Safran Foer’s best seller Eating Animals and I find it so inspiring that I would like to share some bits of it with you. I don’t expect everyone to read it, nor feel inspired by what I will highlight but I’ll quote the most meaningful parts and I am sure you will understand better how I see things.

First and foremost, on the author – Jonathan Safran Foer, New York, known for Everything is illuminated and on Eating Animals based on excerpts of the book…

When I was nine, I had a babysitter who didn’t want to hurt anything. She put it just like that when I asked her why she wasn’t having chicken with my brother and me: “I don’t want to hurt anything (…) You know that chicken is chicken right?”. (…) Without drama or rhetoric, she shared what she knew. My brother and I looked at each other, our mouths full of hurt chickens, and had simultaneaous how-in-the-world-could-I-have-never-thought-of-that-before-and-why-on-earth-didn’t-someone-tell-me? moments.

My vegetarianism, so bombastic and unyielding in the beginning, lasted a few years, sputtered, and quietly died. (…) Generally speaking my conscience was clear enough. Pass the chicken, I am starving.

In the same week, we became engaged and vegetarian. (…) We were honest people who occasionally told lies, careful friends who sometimes acted clumsy. We were vegetarians who from time to time ate meat.

99% of all animals eaten in this country come from “factory farms”.

I wanted to know as concretely as possible. Where does it come from? How is it produced? How are animals treated and to what extent does it matter?

to be continued …

ps: because I like pictures but nothing really suits such posts, I’ll add random pictures from Daily Squee. And to start off, this Baby Deer. I believe nothing in the world makes me feel better than this picture does.

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Oscars 2011 : do you think the buffet is vegan?

As pointed out by a reader, The Huffington Post has recently featured a slide show of the greenest 2011 Academy Awards Nominees. If you are curious I invite you to read it… or to stick with GBG for a quirkier briefing on who’s hot in the holly wood.

Actor in a leading role : Colin Firth in The King’s Speech

The gorgeous British actor does not only interpret King George VI magnificently and neither does he only dive fully dressed in white in country house lakes, but he also supports fair trade. Firth owns two fair trade coffees and a fair trade shop. Whether he keeps his shop in a wet white shirt, I leave it to your imagination.

Actress in a leading role : Natalie Portman in Black Swan

So I am not a fan of Miss Portman but one must admire both her performance in Black Swan and her involvement in environmentalism, which dates back to a really early age. She’s been a vegetarian since forever and has been trying veganism since reading Jonathan Safran Foer’s Eating Animals. She also designs vegan shoes and got an eco-friendly engagement ring (vintage and conflict-free stones as well as recycled platinum). Not that I want to diss, but I would totally do that too if I was rich and engaged to be married to a gorgeous ballet dancer. Just saying Nat’!

Actor in a supporting role: Mark Ruffalo in The Kids are alright

Aaww Mark… and on top of that he’s a vegetarian??? AAWW MARK !

And for the record, because he is not nominated but has won all awards in my fantasy world: Leonardo Dicaprio. A few facts about his environmental consciousness that make him even more loveable:

  • He directed The 11th Hour a documentary on the state of the global environment including visionary and practical solutions for restoring the planet’s ecosystems.
  • He drives a Toyota Prius
  • He totally saved Rose’s life when there was clearly room for two on that damn raft
  • He donates big money to the WWF
  • He is Leonardo Dicaprio

Now about the movie sets. I never thought of the footprint that could possibly have a movie set, but if you think about it the logistics at hand must be extremely energy-consuming. Thankfully, the Huffington Post cleared that dark corner of my life.

Black Swan, 127 Hours and The Social Network were given the environmentally friendly label EMA Green Seal. the Environmental Media Association (EMA) is an NGO that works in the entertainment business and encourages sustainable productions. The Green Seal programme honors film and TV productions as well as large-scale event that were organized with the greatest use of sustainable and green technologies.

Oh, and that Black Swan flick? Totally an allegory to stop hunting birds.

All image credits, the Huffington Post and Imdb.

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The best of both worlds?

Looks like H&M is riding the ethical wave.

After their surprising and I must say rather innovative Waste Collection, H&M is now releasing a Conscious Collection. Hitting your local H&m on April 14th 2011.

The Women, Men and Kids Collection is taking the sustainability of the collection further than the Garden Collection of last Spring did. This time it’s not just organic cotton, it’s: environmentally – adapted and greener materials such as:

Organic cotton: cotton that has been grown without the use of hazardous chemicals.

Organic linen: linen that has been grown without the use of hazardous chemicals.

Recycled polyester: polyester made from PET bottles or textile waste.

Tencel® : Silky, renewable material produced with minimal environmental impact.

I personally like the substance of such clothing collections but not the form that they take and neither do I like the buzz that it creates. I believe that conscious and environmentally friendly clothes should be an absolute necessity and not capsule collections surrounded by so much publicity that all they will trigger is mass consuming instead of actual conscious consuming. The fact that they are occasional collections deprives the client of the choice to be sustainable in all its choices. I personally thing there is no actual good intention in putting together temporary conscious collections, but rather, all clothes should be produced in the most environmental and ethical manners.

But that’s just my opinion, and on another note, the collection is very refined and delicate. So it’s a good temporary alternative if you need to buy something. I really wish environmentally friendly fashion was more developed…

Coming soon, a little investigation on Tencel ®…

Source: pictures and information on the Conscious Consumer Media Website

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