I apologize to those not interested in the matter, but lately the blog has taken a distinct turn toward sustainable fashion and there are more articles on the topic coming. If you care, stay tuned !
Last week, all week, was the New York Fashion week and if you are aware of the fur issue and its complicated relationship to luxury brands and fashion designers, then you are probably familiar with the role Peta plays every season.
Peta – People for the Ethical Treatment of Animals – always makes a strong point during New York’s Fashion Week against brands that use animal fur in their collection. Their usual direct actions consists in flour bombing celebrities wearing fur, throwing paint at the designers, crashing the catwalk with banners and obviously, staging demonstrations in central Fashion Weekish locations.
This year in New York they have stepped back from their usual deeds and held a very particular event. The party, hosted at Stella McCartney’s New York store consisted in the release of their 2011 anti-fur campaign, with actress Taraji P. Henson and a speech by Tim Gunn.
Tim Gunn was a mentor in the show Project Runway and he has always been very much involved with ethical Fashion. As a professor at the Parsons New School of Design, he had already invited Peta representatives to address his students and raise their awareness about the cruelty of the fur industry.
During the evening they mentioned Stella McCartney, owner of the shop who is a vegetarian and daughter of vegan Sir Paul McCartney. The success of her brand is often taken as example of a well established and recognized luxury brand that does not need to use fur, when some say that high-end designers cannot do without fur. She also often uses vegan leather, as in non animal, as in vegetal leather. I will soon conduct an investigation on vegetal leather… it intrigues me!
To conclude their event they showed a video of rabbits in a slaughter-house in China, killed for their fur and I think it’s my duty to share it. So here it goes…